Published every Friday
The Weekly Journal
New construction homes and new home communities around Jacksonville, FL, and how the building process really works — written for people who are about to live through it.
The Process · September 18, 2026
Buying a new build, start to finish
From the day you pick a lot to the day you get the keys, here is every stage of a new construction purchase in Northeast Florida, and what you should be doing at each one.
6 min read
Neighborhoods · September 11, 2026
How to read a community site plan before you pick a lot
The site plan tells you more about your future than the model home does. Here is what I look at first when a new community opens up in St. Johns or Clay County.
4 min read
The Process · September 4, 2026
Which builder incentives are actually worth taking
Rate buydowns, closing cost credits, free upgrades, appliance packages. Some of these are real money and some are marketing. A quick way to tell the difference.
5 min read